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Five reasons why we are transforming into Madami

By Milena Bacalja Perianes, Danielle Keiser and Mariana de la Roche, Managing Partners at Madami

Pictured: Milena Bacalja Perianes, Mariana de la Roche and Danielle Keiser, Managing Partners at Madami.

As of June 8th, 2021, the Menstrual Health Hub is officially transitioning to Madami — a social innovation agency specializing in gender, female and menstrual health.

In 2016, the MH Hub was born out of a desire to drive menstrual activism beyond Menstrual Hygiene Day (MH Day). We officially launched at the Society for Menstrual Cycle Research (SMCR) conference in Atlanta 2017 and have since seen menstrual activism and advocacy explode from the margins to the mainstream…


Creating period-friendly workplaces is not bloody rocket science. #ItsTimeForAction #MHDay2021

By Danielle Keiser, Nikki van de Veerdonk (MH Hub), Jennifer Martin (Pandemic Periods/Women in Global Health Finland) and Pavita Singh (Girls Health Ed)

*Our use of women and girls includes transwomen, womxn, femmes, non-identifying and non-binary individuals who may be impacted by particular health or equity issues due to their sex or gender identity.

For the purpose of this article, the workplace refers to any formal or informal context in which people are engaged in income-generating activities, both in-person or remote.

According to Water Aid (2021), the average woman* will…


By Danielle Keiser, Milena Bacalja Perianes and Marianne Liyayi for the MH Hub

If periods are such a natural part of being a human female, why have we been socialized to be ashamed of our own bleeding vaginas and hide any trace of our menstrual experience? #PinkyGate

Photo by Vulvani

Period shame and the menstrual taboo exists everywhere around the world. From the moment that girls reach menarche, they are taught to hide their monthly flow, internalize shame, and oftentimes come to fear and loathe the very blood that signals their health and wellbeing. Period blood is just that — a vital sign…


What have we learned in the past year?

By Halley Claire Bass for the Menstrual Health Hub

In this opinion piece, Halley Claire Bass, a holistic business coach and Intuition Medicine® practitioner dives into the impact of the pandemic on the menstrual cycle, how it has affected our bodies, and also impacted access to healthcare and menstrual products across the world.

Period Art by Vulvani

For many of us who bleed, menstruation is a vital health sign of nature’s rhythm. However, for others, the modern day preoccupation with productivity, technology, and material success has disconnected people from their body, preventing them from paying attention to the meanings behind the body’s natural cycle.

Enter COVID-19. The alarm was sounded.

There is nothing…


Escrito por Joanna Höglund y Mariana de la Roche, Menstrual Health Hub (MH Hub)

(Abajo la version en Inglés / English version below)\

Imagen: Sora Shimazaki (edición Mh Hub)

Nota: Este texto surge a raíz de un artículo que publicamos en Abril del 2020 (solo disponible en Inglés): ‘Let’s Take A Eurotrip with the Tampon Tax’. El presente artículo fue desarrollado con una metodología similar, mapeando las políticas tributarias en productos menstruales de América Latina y El Caribe.

Las políticas tributarias en productos de salud e higiene menstrual han venido cambiando desde hace varios años, a nivel mundial. Cada vez encontramos más países que han exonerado…


By Nikki van de Veerdonk and Danielle Keiser, Menstrual Health Hub

Image: Twitter @MonicaLennon7. 22. Nov. 2020 https://twitter.com/monicalennon7/status/1330620680174526467

A historic day in period policy history

On November 24th, 2020, the Scottish Parliament announced its unanimous decision to make menstrual products, such as pads and tampons, free to those who need them. A truly historical event, this has made Scotland the first country in the world to provide free period products for all.

The bill, titled The Period Products (Free Provision) (Scotland) Bill, places a legal duty on the Scottish government to set up a universal system to ensure anyone in need of period products can get them without paying, with local Scottish authorities and…


To shed light on menstrual health misconceptions, we have partnered with DivaCares by Diva Cup to set the record straight around some of the most persistent myths and misconceptions in menstrual health.

Original post on DivaCares, January 27, 2021.

Image: @Vulvani Gallery

Menstrual Health Misconception #1: Menstrual hygiene is a human right

Correction: Menstrual health and hygiene is a matter of human rights

A statement that is spoken widely is that “menstrual hygiene is a human right”. This might surprise you, but this statement is incorrect! Menstrual hygiene is not a human right.

Instead, menstrual health is a matter of human rights, as it is a broad precondition for the achievement of a wide range of affiliated human rights. From a human rights lens, the lack of menstrual awareness and necessary basic conditions for people who menstruate impinges on several fundamental human rights including: the…


Guest post by Terri Harris, Menstrual Health Educational Trainer and PMDD Advocate

Photo by NOAA on Unsplash

Every cycle begins the same for me, a giant pimple on the right hand side of my chin, tender breasts, and crippling depression.

For many, a slight change in mood will come hand-in-hand the two weeks before their period. For me and my experiences living with PMDD over the past fifteen years, the two weeks before my period have been accompanied by deeply negative thoughts and excruciating anxiety.

That’s because I am one of the 2% of people who menstruate who suffer from Premenstrual Dysphoric Disorder, or PMDD.

Early days

I was eleven when I got my first period. My mother celebrated…


By Minhtam Tran, Education Intern, Menstrual Health Hub

Hawa Oimar, 15, who is in grade CM1, writes on a blackboard in a classroom at the school she attends in Danamadja, southern Chad. © UNICEF/UN0122322/Faffin

Within the growing field of Menstrual Health & Hygiene (MHH), it is of the utmost importance to pool existing resources and evaluate the research that has already been produced. By utilizing lessons from other researchers and educational initiatives, we create space for continued progress and more success, as opposed to duplicating efforts and moving in circles.

This practice of learning from others to improve and advance female health is a core tenant of the Menstrual Health Hub. …


This article provides an overview of the evolution of the tampon tax in European countries.

By Mariana de la Roche and Nikki van de Veerdonk

The tax on menstrual products, commonly known as the ‘tampon tax’ is a policy in which menstrual hygiene products are considered as a luxury item and consequently taxed at a higher rate than items deemed as a ‘necessary good’. Value-Added Taxes (VAT) on items classified as the latter are either reduced or in some cases exempt.

The tampon tax differentiates worldwide depending on national tax policies.

Image: Tax on menstrual products per country. Source: Menstrual Health Hub

VAT on menstrual hygiene products is imposed in most…

Madami

A social innovation agency specializing in gender, female & menstrual health

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